60% of brands that make more than $5 million have been partnering with affiliate marketers for no less than 5 years. 76% of merchants consider increased traffic a secondary advantage of affiliate marketing. This is a testament to the power of thoughtfully crafted native ads.

The three mentioned notifications are not the end of the capabilities in MyLead affiliate network. With our mobile app for Android or iOS, you can also be informed about newly acquired leads and withdrawals. This is much more convenient than SMS notifications because you will receive information both on mobile phone and application, where you can act immediately.

• Later in the article, we’ll show you how you can use this list to build your backlink profile.
• Now you have a list of competitor websites in your niche, the next step is to identify their top pages and keywords.
• That means, in tools such as Google Analytics, you will see that the brand name campaign was fully responsible for the final transaction and the affiliate didn’t contribute at all.
• This will help get influencers engaged with your affiliate content, which in turn helps to boost sales and commissions.
• As an advertiser, you need to act fast and get the right data on the spot to make decisions about your budget.

You also need to clearly regulate affiliates’ use and promotion of your brand. Like any commission-based form of work, success in affiliate marketing is dependent on your own experience and determination. You’ll be responsible for building relationships, honing your niche, and creating a system that performs well among customers. 63% of affiliate marketers “strongly agree” that affiliate marketing is great for drawing in new customers.

As previously mentioned, Pivot tables will allow you to easily analyze this data. They want to find what they could do with the data to find the campaign’s best-converting segments. If you’re currently on the Jan worksheet, hold down Ctrl and press Page Down five times to move to Jun. Indeed, with this amazing tool, it’ll only take a few steps for you to analyze like a pro. Compare building a pivot table report to the process of building the same report manually. Mobile marketing gets bigger, more popular, and more interesting by the minute.

Conversions

Statista is a German company specializing in market and consumer data. The company provides statistics and survey results, which are presented in charts and tab … Potential Revenue calculates the maximum profit for your business from each conversion. Simply summarize in a new column approved revenue, hold revenue, pending revenue, and declined revenue to stay on top of your business’s financial flows.

Scammers fear fraud prevention tools, but they’ll never run out of targets since there will always be merchants with unsecure apps. Unlike in the UK, cashback and loyalty play second fiddle across the pond. The popularity of native advertising in the US says a lot about the psyche of the American consumer. Many shoppers in the States would gladly accept cash refunds as an incentive, but more people feel confident going with brands mentioned by trusted publications and influencers. Affiliate marketing is the third-biggest source of large publishers’ revenue. The fact is that specific demographics gravitate toward these publishers because they trust the opinions of subject matter experts.

Competing Affiliate Program Creatives

In this course, you will learn to recognize what average program performance looks like and identify any anomalies in your data. From there, you will craft a narrative behind the data to inform future program-related decisions. You will learn how to work backward towards target metrics as well as when and how to conduct a lift analysis. Inspiration for your future strategies and new opportunities. You can apply or at least test the most promising solutions in your own program.

By analyzing the data you already have, it will be much easier for you to make decisions and expand your business. First, analytics not only show the current state of affairs but also allow your business to make confident steps into the future. You could identify current trends and predict future ones using BI solutions. Analytics reduces the level of guesswork to a minimum and makes it possible to set clear business goals.

Affiliate Marketing Statistics FAQ

With this information, you can optimize your social media content to be more engaging and maximize your social media reach. If you want to see the affiliates advertising a product that you promote, you can filter results according to the affiliate offer. Alongside the insights into the exact ads and copy your competition is using, you can see sources of traffic, how the ad was purchased, and which publishers displayed the ad. You can see what your competitors are posting, which posts generate the most engagement, and compare the growth rate of your profiles to your competitors.

This powerful new tool can allow marketers to predict things like purchase probability, activity probability, and revenue estimates. Google Analytics is usually the first thing that comes to mind when people think of data analysis, and for good reason. Through its analysis system, Google revolutionized how online platforms look at and use data, it became a major factor in how strategies are designed and developed.

Social media and influencers

Sometimes, others call it influencer marketing when a specific breed of publishers is involved. With the Postback API, you can get detailed information about your promotion by choosing from 15 parameters. This tool also allows you to generate reports from the advertising campaigns. You will find your affiliate programs statistics on the main page of the user panel and in the «Statistics» and «Leads» tab. You can check your earnings, conversion, EPC, the number of leads and displays achieved during the day, week, month and even year. By analyzing your competitors, you can gain insights into their strategy to inform and improve your affiliate marketing and promotional efforts.

By analyzing the strengths and weaknesses of your competitor’s content, you can create something better and more shareable. You should have a list of sites that why analyzing affiliate statistics and reports is important for a brok link back to your competitor’s website. After you’ve conducted a SWOT analysis, you should have lots of insights that can be utilized to inform your strategy.

ALL THE INFORMATION YOU NEED ABOUT PROMOTING AFFILIATE PROGRAMS

Based on the 2010 to 2020 affiliate marketing statistics, the past decade was a breakout period for the channel. Although this number could not get any higher, it hadn’t dipped below 90 by August 2020. It’s indicative of affiliate marketing’s enduring popularity among brands and affiliates.

Knowing which keywords to target is key to getting the right traffic to your site. Use the insights you gain from competitor analysis to inform your strategy and focus on the areas where you can make the most impact. To outrank your competitors in the search results, you need to create content that is better and more valuable to your audience. Once you’ve identified keyword gaps, analyze the content your competitors have published on the topic.

Diving deeper with data

Bringing you all the latest affiliate marketing insights, digital trends and expert interviews in one simple place. Launch scale or grow your affiliate program with our award winning agency team, or access expert lead affiliate program manager training. However, some new affiliate marketers might underestimate the value it can have for their campaign.

It brings all of your reporting and analysis into a single easy to use dashboard. This tool is free to use but limited to a set amount of searches per day. By combining both her engineering and business education background, Svetlana has worked in several startups across Europe. At the moment, she is applying her knowledge and skills to help grow theSupermetrics partner program. Applying all the tips and recommendations listed in this article will help you make better decisions on your affiliate journey.

With all that in mind, we can expect affiliate marketing to continue as an important aspect of the online shopping sphere. In 2015 $4.2 billion was spent on affiliate https://xcritical.com/ marketing, but today that number is up to $8.2 billion. Finally, GA4 can be used to produce predictive insights, through the use of a machine-learning algorithm.

One of the more recent publicized affiliate marketing fraud cases involved Ads Inc. In partnership with malicious publishers, the company used thousands of rented Facebook accounts to place deceptive ads targeting baby boomers. What makes this type of fraud even more sinister is that it could link organically acquired leads to disreputable affiliates.

By comparing your commission rates to those offered by your competitors, you can ensure that your affiliates continue to choose you. The report shows that your business name is performing very well in your campaign. You consider cutting out the affiliates because they appear expensive and claim a lot of sales. But, if the affiliate gives you many clicks, then maybe you should continue that partnership.